May 2025 | Market Monitor
| Infosheet
The latest Quarterly Market Monitor reveals a significant shift in the UK rental landscape: families now represent nearly 1 in 4 tenancies, the highest proportion since 2018. This trend has important implications for letting agents, landlords, and investors.
Key insights from the Q1 2025 report
• 24.5% of all new lets now go to families, with a third of tenancies outside London family-led
• Families spend 30% of their income on rent, compared to 26% for sharers, even though they often pay less overall
• Family movers relocate an average of just 1.9 miles, valuing schools, stability, and nearby support networks
• 1 in 5 families rents with pets, compared to 1 in 9 among non-family renters
Based on data from hundreds of thousands of renters, the report underscores the need for the sector to adapt, particularly in areas like referencing, affordability assessments, and offering more family-friendly tenancy options.
Read the full report to stay informed and prepared for these evolving trends.